“the good of LATVIA” in TV 24

Luula’s Founders Share Their Journey on ‘Latvijas labumi’ TV24 Show

We are delighted to share an exclusive glimpse into the remarkable journey of Luula’s founders, Inga Sokolova, and Kalvis Sokolovs, as they took center stage on the popular Latvian TV24 show, “Latvijas labumi” (The Good of Latvia), which aired on October 21, 2022.

“Latvijas labumi” (The Good of Latvia) is a television show that offers a unique window into the best of what Latvia has to offer. Aired on TV24, this show features in-depth interviews with individuals and businesses that are making a positive impact in various fields. From entrepreneurs and artists to innovators and community leaders, “Latvijas labumi” showcases the diverse and remarkable achievements of the people of Latvia.
With a focus on stories that inspire and celebrate success, this program serves as a source of motivation for the Latvian audience. It highlights the entrepreneurial spirit and creativity that drive progress and positive change in the country.

In this special episode, hosted by Jānis Endziņš, the Chairman of the Latvian Chamber of Commerce and Industry, as well as the guests of the program Inga and Kalvis, the visionaries behind Luula, unfold the story of their beginnings, shedding light on how they embarked on the path of creating their own children’s furniture space. It’s a tale of determination, innovation, and the heartfelt roots of Luula, straight from the mouths of those who breathed life into it.

Inga un Kalvis share their experience- in what way they started embracing risk, nurtured fresh ideas, embraced independence, and have proven their mettle by selling their products not only in Latvia but also on a global scale. It’s an invitation for all businesses to dream big, to take bold steps, and to shine on the international stage.

The program is available to watch in the original Latvian language without subtitles on the TV24 channel.