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Luula is a family brand from Latvia, that produces original design children’s furniture of laminated natural birch plywood.
Luula’s kid’s furniture looking for opportunities to meet the child’s natural development needs in the everyday interior. The basic products are original, multisensory children’s tables and transformable indoor playground structures. We represent a playful yet straightforward aesthetic approach to design that accompanies harmonious family life, which is rooted in the Scandinavian traditions of simplicity. More than just a design brand, Luula creates childhood memories in real action and with attractive ideas.
It’s about each special day in a child’s life…
We want to bring the refreshing breath of nature into the everyday interior, to live more sustainably. In the search for a balance of contemporary things / natural, renewable materials; balance of clean environment/space where children can be creative; balance of grandparents’ experience and love / learning the latest technologies, we learn from children and grow. It can be difficult to navigate good and bad, right and wrong. As a design company, we see it as our responsibility to lead the way – to inspire change and help all of us make responsible choices.
We want our designs to last – both in terms of function and aesthetics. In our quest to achieve this, we employ strict sustainability criteria and work within a set framework of practices. We believe it is our responsibility to ensure that the “environment grows with the child’s” so that the products last from the age of a few months until the time when adult furniture is suitable for the child. The fewer materials used = the nature preserved = the long the service life = the saved family resources for other needs
The child’s wishes always come from the heart – do you remember yourself? You couldn’t just stretch your hand and take whatever you like – you always had to ask someone for something. You needed to wait for someone. Mom… Dad… It seemed like time has stopped…
What can be more important than those little hands that will hug you with happiness? Then there is a lot to tell about this special day. And then together… you build, draw, write, and create different wonders… as usual, in the living room, there is a stack of toys and a huge mess before bedtime.
…………..
Once when our daughter Selina Sara was 4 years old, we gave her a plastic board as a present. It was like magic – special paintings of chalk technology were created, letter and number games were played, birthday party plans were made and new ideas for various self-made games with mom and dad were also discovered and developed. At times, the board became a pricelist, a place to place favorite drawings, at times – a place to play Tic Tac Toe comfortably. But occasionally, the plastic board discovered the child’s hidden corners of the soul and their daily experiences and adventures.
Even with watercolors, it seemed easier for us to draw on the floor – at first. There the water tank will not spill any further than the ground. And only the floor, which is easy to clean, will splash. And on the floor is also a wide space for creative action with a paintbrush.
Our family friend Iveta is a teacher at Montessori School and she is raising a 3-year-old daughter. She wanted Mia to do what she likes best in the long winter evenings – playing in the sand. The small apartment denied the opportunity to buy a special sand table. So there was a need for a smaller version to close it when the sand games ended and the table could be used for other purposes as well. Optional storage of sand, plastics, books, constructors, dollhouses, etc. could be stored in the tank of the table. Therefore a great idea was born – we were looking for a table for kids with a small tank underneath.
To my first granddaughter, I wanted to give something special, something different as a present, when her room was already overflowing with gorgeous toys that could not attract her attention for longer than 5 minutes. Something that could help the child to develop and explore. As the northern latitudes force you to stay indoors for most of the winter, limiting the activity of children and the possibilities of environmental exploring, we wanted to give the child a sense of its special corner. With the ability to sit comfortably, draw, create, master, realize creative ideas, dream, express, play independently or together.
Because the opportunity to create is necessary, to teach you to love and accept yourself, others, and the world around you. Because creation makes you realize who you are in this great world. That’s a good start to a long life adventure!
So the table? A treasure box where to store accessories? A Blackboard or a Sandbox in the room? For toddlers who were still small? Also for our 8 years old Selina, she still would like to have one! So easily transformable for different needs and most importantly with adjustable height! And the kid’s playground every evening won’t be disrupted and stay the same until the next day. At which the child can spend time realizing his/her own thoughts with parents or friends, or completely independently.
We were browsing through online stores – the offers did not satisfy us.
So from that moment, we kept our dreams and ideas alive, which later turned into a business idea – to create a special personalized pre-school and primary school table for creative activities – Luu Table. The table should include the maximum number of favorite activities in a functional, natural environment. “I want to do it myself!” – does this phrase sounds any familiar to you? Well, let’s begin then! For children and their parents – when tiredness will prevail, the creative table will give relaxation for both, especially when the child will be playing and creating independently.
That’s how our Luu Table got created – according to the child’s ergonomic, physical, and emotional peculiarities of age development and cognition, as well as knowledge of developmental psychology. We are from Latvia – a place where one of the oldest languages and cultures in Europe come from. Luula is an ancient Latvian name. Luula is the one that protects and cherishes.
Our next projects will be designed to create additional equipment for the creative table that will be able to connect to the existing design. Let’s also look at the offer for school-age children. When people hear about our ideas, adults also ask – they also have their own dreams and needs. What exactly will these new gaming opportunities be – that for now will remain our little secret
Just be yourself – this is the time to create your own adventures! Enjoy it!
Inga Sokolova is the author of the Luula concept and for the first product- creative table Luula. Only later, when the table gained wide popularity in 2020, a second, slightly smaller, transformable table Julle was created and in cooperation with physiotherapists – also Climber Sets. Additional shelves were developed to offer a set for the children’s room.
Her husband, Kalvis Sokolovs, is the co-founder of the new children’s furniture shopping site. The family started their business after being frustrated trying to buy the appropriate furniture for their children online. The short-term solutions offered by the traders did not satisfy Inga’s requirements for an aesthetic, natural, and accessible environment, nor did it allow the children to feel the determinants in their space that would serve them to their full potential. The current offer was boring. Inga wanted to change that. And new products were made. Each of them is unique. Each product is designed to be sustainable and passable to future generations, multifunctional, and easy to use on a daily basis.
The products are created by combining your mother’s experience in raising 3 children, with a diploma in product design and an understanding of a master’s degree in psychology. They make it easy to read the influence of the author’s wonderful sunny childhood on my grandmother in the countryside, which has turned into a light vintage touch. The products are patented – due to their uniqueness. As a result, they have quickly responded around the world: the first ‘long child’ to cross the border delights a family in faraway Australia.
“My goal is to create an offer in the children’s interior market, where you can browse a really practical and high-quality goods store from anywhere in the world, from your sofa. I intend to produce both children’s furniture and home decor and toys. We really are a lifestyle company. We want to cooperate with like-minded people – both designers and manufacturers of children’s products in creating new collections. The main value in our understanding is the child and the needs of its diverse expression. Just give time to creating a new adventure! ” Inga Sokolova
For over 20 years, 3D designer and product development manager by multinational companies in the furniture industry, shower cabins, bathroom accessories and lighting. He began his experience as a designer from his early work in architects’ studies in Milan, and then went into the planning with the first 3D software. Within the team of valid designers of the Cesana company, a manufacturer of shower enclosures, he has acquired in-depth know-how related to product research and development. Eventually as head of product development at Welonda Italia of the Wella HairCare group – Procter & Gamble, he has developed numerous furniture components specific to the sector, collaborating closely with the designers of the Headquarter of Darmstad Germany. The subsequent experience related to indoor and street lighting has further increased his experience as a designer and in product development. In recent years, as well as collaborating as a consultant for some companies in the lighting and furniture sector, invited to propose his own concepts, he has created some furniture components, trying to combine simple lines, functionality with pleasant shapes. For years he has worked closely with Italian and European designers and architects. Fantasy and curiosity are part of his character.
More about designer: http://www.eziopescatori.com
🗓️ Dates: September 7th – 9th
📍 Location: Kind + Jugend, Cologne, Koelnmesse
🏢 Hall: 10.1
🎈 Stand: I031
What is the kindundjugend exhibition?
Experience the premier global showcase for top-tier baby and toddler products at Kind + Jugend, the unrivaled industry event of 2023. From industry giants to boutique brands, a diverse spectrum of manufacturers, along with numerous specialized suppliers, will unveil an extensive array of offerings to elevate baby and toddler outfits.
Luula has the honor to represent the Latvia Investment and Development Agency of Latvia at this exhibition as part of the national stand for the 3rd year. It should be noted that last year the Luula Table and Chair Set was Kind+Jugend Innovation Award Nominated.
GIFT 🧡 Send us a letter to [email protected] and tell us why you want to join us? at this exhibition and get a free entrance ticket for one day! Join us at the Luula stand and step into a world of imagination and creativity! 🧡
Luula, the renowned children’s furniture design brand, invites you to experience our latest innovations up close at the Kind + Jugend event in Cologne. Our mission? To bring your baby’s childhood dreams to life! 🌈
What to Expect: ✨ Explore our brand-new products that blend Scandinavian design with functionality, creating a beautiful and practical environment for your little ones. ✨ Witness how Luula’s designs encourage independent growth and creativity in children. ✨ Say goodbye to excessive screen time as we introduce exciting and immersive real-life activities for families. ✨ Immerse yourself in the Luula experience, where we’re not just designing furniture – we’re crafting a living space that nurtures dreams and memories.
Why Visit Us: 🌟 Be the first to witness our latest collection and trends in children’s furniture. 🌟 Network with potential business partners who share the same passion for creating magical spaces for kids. 🌟 Discover how Luula’s designs contribute to your child’s development and growth. 🌟 Get inspired to transform ordinary moments into extraordinary memories.
Join us at Kind + Jugend 2023, and let’s make childhood dreams a reality! 🌙✨
Photo: Kind + Jugend 2022
🌟 Join Us at Stockholm Furniture and Light Fair 2023! 🌟
🗓️ Dates: February 7th – 11th, 2023
📍 Location: Stockholm Exhibition Center stockholmsmassan, Sweden
🏢 Luula Stand: B09_21
Discover Luula at Stockholm Furniture and Light Fair: Stand B09_21
Why choose to visit the Stockholm Furniture and Light Fair? It’s an unmissable annual event that has been the epicenter of Scandinavian design, furniture, and lighting since 1951. From February 7th to 11th, 2023, this fair will launch the design year of 2023, coinciding with the Stockholm Design Week.
What to Expect: Stockholm Light and Furniture Fair: Embrace the charm of Scandinavian design at its finest. As Stockholm’s largest gathering for design enthusiasts, manufacturers, and innovators, this event promises an exceptional showcase of creativity and craftsmanship. Luula proudly represents Latvia at the Latvian National Stand, an opportunity made possible by the invaluable support of the LIAA Investment and Development Agency of Latvia and the Embassy of Latvia in Sweden especially Ilze RŪSE, Ambassador Extraordinary and Plenipotentiary🤍
Join us to explore a symphony of design, innovation, and inspiration 💥
Tag List: #StockholmFurnitureFair #ScandinavianDesign #Innovation #DesignInspiration #LuulaAtStockholm #LatvianDesign #LuulaExperience
Luula’s participation in the international contact exchange Korea Grand Sourcing Fair organized by LIAA (Latvian Investment and Development Agency) in Seoul, South Korea, from 29.11.2022. until 30.11.2022 SETEC (Seoul Trade Exhibition & Convention)
Celebrating the arrival on the Asian market 🎉🎉🎉
It was a pleasure to get to know the unique culture of this part of the world and our new partners. Seoul’s vibrant culture and design originality will surely bring new breaths to Luula’s life philosophy. As well as there the age-old truths – peace on earth, a clean, unpolluted world, and enlightened people are certainly the highest priorities in the world and today acquire a new, even stronger relevance.
For the second year in a row, Luula has had the honor of participating in the Kind + Jugend fair in Cologne, which is dedicated only to children, representing Latvia in the general stand organized by LIAA (Latvian Investment and Development Agency).
And HOORAY 🎉🎉🎉 we have brought home Luula’s first nomination for the Innovation Award from Europe’s largest children’s and youth goods exhibition! Thank you to all interested parties for the high evaluation – we hope for long and successful cooperation with all our new partners.
Thank you LIAA Latvia and Ilze Mičule 🤍 Thanks to the competent jury of Kind + Jugend and especially Nils Bader 🤍
Best regards, Kalvis Sokolovs, Dane Jansone, Inga Sokolova
Brussels Expo with Luula kids furniture.
Thank you to the Honorary Consul of Latvia in Belgium Christophe Van Mechelen we were glad for your visit and we are looking forward to active cooperation in the new year #cocoon #brusselsexpo
WHAT ARE SENSORY DESKS BY LUULA?
Luula on Kind+Jugend, Cologne 2021 We were happy to meet you here
https://www.kindundjugend.com/exhibitor/luula
Embassy of Latvia in Korea 주한라트비아 대사관 This year, the Embassy is participating in the event by running a Latvian pavilion that features various products sent for display including Lat Eko Food, selling premium organic food products for babies and the whole family, Mottra Caviar, producing the highest quality black caviar as well as companies that offer wooden educational kids furniture, playhouses and toys such as Luula, Lil House, and Ette Tete
The IIX International and Regional Invention and Innovation Exhibitions MINOX/ is organized by the Latvian Inventors Association, Society “CONNECT Latvia” and the Latvian Academy of Sciences.
Inventors, researchers, entrepreneurs, and innovators, young and experienced, to participate in Invention and Innovation exhibition-festivals MINOX are invited to participate in the exhibition.
Luula decided to participate in the IIX Minox Award in 2020. It was the first year of our active activity and therefore we are particularly pleased to receive the gold award.
You can watch the full presentation of Luula Table to the jury members (in Latvian) here, from 46:05 to 1:35:00 : PRESENTATION
Thanks to the chief editor of the exhibition, Dr. Janis Dumpis, for his response and support.
📣 We invite anyone interested to get acquainted with Luula’s team and new products at the Entrepreneurs Days in Kurzeme 2020 festival of opportunities, which will take place on 09-10 of this year. in October, In a new format, it will take place for the first time in the Olympic Center Ventspils/ .
📍 This year, for the first time, Kurzeme’s largest and most important regional business event is offered to attend both in person and remotely, watching it online at www.uznemejudienas.lv
🔑At the exhibition, Luula had the honor of representing the Talsi region. Thanks to the Municipality of Talsi Region and Inga Bumbule for the support!
👉Organized by: Latvian Chamber of Commerce and Industry / Latvian Chamber of Commerce and Industry LTRK and Ventspils City Municipality/
We congratulate and celebrate ✨ It is our first great honor to be recognized at the largest European exhibition
On April 30, 2020, SIA Luula has entered into agreement No. SKV-L-2020/25 with the Latvian Investment and Development Agency on receiving support under the measure “Promotion of International Competitiveness” co-financed by the European Regional Development Fund
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